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11th May 2015

Pics: Welsh bus company forced to apologise for saucy adverts

JOE

A South Wales coach company has been forced to try and clear up a PR disaster on Monday following some rather saucy advertising on their vehicles.

“The slogan of ‘ride me all day for £3’ whilst being a little tongue in cheek was in no way intended to cause offence to either men or women and, if the advert has done so then we apologise unreservedly,” read a statement from New Adventure Travel Ltd as they desperately hoped to make amends.

The reason for the PR disaster can be seen in the following images of the ads that were put on buses all over Cardiff.

Does the old saying that any publicity is good publicity apply to this?

You can read the full apology statement here.

Topics:

Advert,Wales