When you launch a new brand, it makes sense to check whether the name you’re using has other connotations.
That way, you can stop things like Susan Boyle launching a new album with the hashtag #susanalbumparty.
The newest newspaper in the UK hasn’t embarrassed itself quite so much, though it did find itself subjected to a barrage of tweets from WWE fans.
The reason? It’s called New Day, which already has its own connotations in wrestling circles.
https://www.youtube.com/watch?v=gvPq4KmimaM
If you were wondering what sort of response the launch received, wonder no more.
https://twitter.com/ArcticHimpys/status/699955042414108672
https://twitter.com/bqsl/status/699991900670070784
https://twitter.com/OllyDawes/status/699959646702997506
